The 2022 trend cycle has changed from clearly definable colors (like the ultra-specific pumpkin spice copper) to more esoteric “vibes” like expensive brunette. Instead of matching your Starbucks order, you capture the richness and dimension that accompanies expensive salon visits and take your vitamins on the reg. Luckily, the brains behind Madison Reed have figured out how to hack this look in half the time in a way that’s completely tailored to three shade groups with their ColorSolve Hair Care System. Blondes, brunettes and redheads – it’s time to look expensive.
This article originally appeared on maneaddicts.com
How does the ColorSolve system work?
Shvonne Perkins, Master Colorist at Madison Reed, tells us that ColorSolve was developed as a super easy two-step system to keep your hair firing on all cylinders. Step one: Choose a shampoo and conditioner set that addresses your hair’s specific needs—moisturizing, bond-building, volumizing, or smoothing. Step Two: Choose an ultra-concentrated “shot” of blue, purple or red pigments to enhance the life of your own color and reduce fading. “The blonde shade neutralizes brass on blonde or gray hair, the brunette shade neutralizes brass on light to dark brown hair, and the red shot preserves the vibrancy of red hair,” explains Perkins.
While it’s perfectly fine to use ColorSolve shampoo and conditioner as is (we’ll get into the benefits of that soon), the pigment shot is designed to be perfect for the amount of shampoo in each bottle—no more do-it-yourself -self-eye – and hope for the best. And speaking of which, Perkins advises against trying to mix pigment and shampoo by hand, as it’s easy to overdo it and end up with stained hair (and hands). Perkins also recommends shampooing first in your shower routine: “The pigmented ColorSolve needs three minutes to penetrate the hair’s cuticle to tone the hair, so shampoo first and let the color do its job while you shower.”
Benefits of using the ColorSolve Hair Care System
Madison Reed’s brand ethos is about saving time without sacrificing performance, and ColorSolve is no exception. It’s completely foolproof and made for low-maintenance color care – perfect for anyone who struggles to keep up with regular salon visits.
In addition, the shampoo and conditioner are formulated to protect the hair on all fronts with extracts of black spruce and ginseng root. “Black Spruce Extract adds a second layer of color protection that helps protect against the top four elements that cause hair color to fade—sun, water, heat, and harsh detergents,” says Perkins. Ginseng root helps improve strand strength to nip split ends in the bud.
The result? Softer, shinier, richer color – all the hallmarks of the expensive hair trend. You can get the full ColorSolve Hair Care System at Madison-Reed.com