At some point in your career, you may find yourself reluctantly cast as the lead in the sequel to Groundhog Day. You wake up tired, take a sip of cheap coffee, drive to the office, half-heartedly commit to not making the world a better place, whine about your boss by the water cooler, after a traffic jam Go home and then eat veggies on the couch with cheap food and low quality TV. It’s a loop no one should get stuck in.
But many of the issues employees face these days are commonplace, from burnout to quiet layoffs. So much so that they turn into memes.of “Recruitment AF” The Instagram page features some of the most relevant work memes of all time. We all know that doing a boring job all day deserves a break. Don’t forget to share the most fun photos with your colleagues. Preferably during your next very serious meeting.
of “Recruitment AF” The Instagram page is maintained by the team behind the wildly popular ‘Thirty AF’ social media projectCreated in December 2019, ‘Employed AF’ currently has 114,000 followers. on the other hand, “Thirty AF” The account has amassed a whopping 2.3 million loyal fans since mid-2018.
The entire project and all its Instagram pages are dedicated to hilarious internet content that brightens people’s day. If, like us, you get a sudden urge to forward a meme to all your buddies, they obviously know how to curate content well.
A while ago, bored panda was getting keep in touch Chloe Jankowitz and Peter West, founders of the Thirty AF brand, know each other incredibly well. They have been best friends since his freshman year at Emerson’s College in Boston, Massachusetts.
They lived in different states and countries when they graduated in 2009. However, they kept in constant contact by sending each other memes and videos. Did. In other words, the world.
“In 2018, I decided to start Thirty AF as a fun way to share these jokes with a wider group of friends. it really started to get better and we decided to focus more on figuring out what our brand is and finding creative new ways to engage with our rapidly growing We’re following the reposted content and regular functionality that we’ve created ourselves,” the project’s creators previously told Bored Panda.
“We both have marketing and media backgrounds and our combined skills have helped us create something that stands out from other meme accounts and build a fun and engaged community of 30-somethings. I found it helpful,” they shared in a previous interview.
However, online popularity is a double-edged sword. Getting admiration and attention from strangers is really nice. That said, it can also mean that you have little time left to do other than curate your social media pages. There is a lot of pressure to entertain people.
So, as the years went by, Chloe and Peter changed their approach to how they managed the ‘Thirty AF’ brand.
“A lot of the content we post comes from creators. We love meeting creators and comedians who are just getting started on Instagram and driving traffic to their pages. has networked with some very talented creators over the years and shared a lot of their content,” they explained.
“We keep a close eye on meme trends and frequently share roundups of the funniest memes and tweets related to trending topics. is also on board, and a lot of content comes out of that, and we create a lot of original content, mostly for Stories and TikTok,” said Chloe and Peter.
In another recent interview, the duo behind ‘Thirty AF’ shared a bit of wisdom about standing out on social mediaWith so many great content creators out there, it can be a little difficult to hear your voice.
“Pay attention to what resonates with your followers and post more of it! Over the years we have let our followers influence our content. ’90s/nostalgia wasn’t a big focus when first started out, it was a space where people posted nostalgic memes from time to time and comments really made people bond and have funny and positive interactions with strangers on the internet. (Shocking… I know!),” the fun duo told Bored Panda.
“We started to focus more on that, creating a story series on nostalgic themes in addition to the content we posted on our feeds, creating a global treasure of nostalgia grabs (free packs of nostalgic treasures hidden around the world!) I’ve started the hunt!” I will definitely post content that isn’t tied to nostalgia, but having an influence on the theme by following it will go a long way in helping the page grow on IG!”
Meanwhile, they’re constantly finding new ways to engage their followers, from hosting photo contests to asking for song and movie suggestions. Plus, followers really enjoy being credited and in the spotlight, for example, when they’re tagged in a story, mentioned on a post, or replying to a comment. makes you feel
“We put a lot of effort into writing engaging captions, pinning funny comments, and replying to people in comment threads. Show your presence and give the page a human connection. We have put a lot of effort into making it feel like it is.
“Don’t try to take credit for content you didn’t create. Taking credit and driving traffic to the creator’s page is not only the right thing to do, it will help your page grow.” People are liking our tags, please follow us and share your original content too.Over the years, we’ve actually met many creators connected through IG and we went to one of their weddings!”
Dear Panda, which meme did you enjoy the most? Is there one you forwarded to your co-workers (or bosses) while you were at work? What’s next? Share your thoughts in the comments! We look forward to hearing from you.