Coco & Eve’s TikTok viral hair mask transformed my dry, brittle, frizzy hair in 10 minutes
Anyone who knows me knows that my signature hairstyle is long, wild and wavy. And while I’m grateful for the tresses that often get me compliments, it takes a lot of effort to keep them looking healthy.
My strands have often left me with significant amounts of frizz, and while I rarely use hot tools and only indulge in balayage once a year, my hair has been super parched lately (not to mention full of split ends). So when I had the opportunity to test out Coco & Eve’s Like a Virgin Hair Masque, which TikTokers can’t stop raving about, I was excited at the prospect of entering a whole new era of #hairgoals.
This article originally appeared on womenshealthmag.com
#1 The ingredients
The colorful packaging will attract you, but the mask is so much more than pretty packaging. Coco & Eve created the vegan, cruelty-free product with the goal of moisturizing, hydrating and detangling dull, dry and frizzy hair with ingredients like shea butter and coconut – both of which also happen to make hair smell amazing. In addition, the mask is free of sulfates, phthalates and parabens, if that matters to you.
#2. How I tested it
According to the instructions, you can use the mask in three ways. Apply it to dry hair overnight, or for about 20 minutes before you jump in the shower and shampoo it out. But if you prefer the quickest solution, it can be placed in damp hair in about half the time as a deep conditioner in the shower instead of a traditional conditioner. I chose the last option. After applying, I combed the product through my hair to make sure it was evenly distributed, then set my phone timer for 10 minutes.
#3 The results: Before
My hair mask on a recent trip to Hawaii.
I wrapped my wet hair in a towel for about 15 to 20 minutes after the shower and when I finally let my strands fall out I felt like a kid on Christmas morning. Instead of being faced with a rat’s nest of knots, I simply ran my brush through each side of my hair about twice, and voilá. My hair felt impossibly smooth, with a healthy shine that didn’t look the least bit greasy.
To finish, I styled my mane with Revlon’s One-Step hair dryer brush and added a heat protection spray and blow dry cream to further protect and reduce flyaways. When it was done, my hair looked even sleeker and shinier. I couldn’t help but run my fingers through it.
#5. The verdict
Although that is quite a dividend at $39 per jar, this mask is a worthy investment for anyone struggling with dryness, including those with color-treated hair like myself. And while I can’t promise you’ll see the same results I did, I can safely say I’ve tried dozens of other remedies – and this is the only one that really worked for me.